Challenge: Carrying on a service business brand. A service business wanted to show their appreciation to their valued clients – but, nothing seemed to fit into their business scope. Magnets, cup coozies, and pens didn’t seem to really convey the value they placed on their clients. They wanted something that their clients would use and would remind their clients how very valueable they are.
Our Solution: After speaking with the principle owners of the company, we found that their clients do extensive study, planning, and writing to develop their respective businesses. I suggested that we create special journals with pre-printed pages, that would not only provide their valued clients one centralized place for their study, planning, brainstorming, and writing, but, would also feature a visual image of the company’s program, including their logo.
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